Location-based Augmented Reality(AR)
mobile game based on real estate

Mossland ICO is over.
Thank you for your support!

Virtualize the World

Mossland is a AR (augmented reality) gamified platform for owning and trading virtualized real-estate based on mechanics of Monopoly and Pokemon Go.

Virtual assets owned in Mossland can be transferred to other location-based games or services through Moss Chain, the first blockchain for AR/VR assets

Next Generation AR

Anything can now be virtualized thanks to a star team of Ex-Samsung and Ex-Google founders

Moss Coin

Transactions are made with Moss Coin (MOC), a transparent and secured cryptocurrency which will be traded on cryptocurrency exchanges

Own and Trade Landmarks

You can now own and trade valuable landmarks and real estate around the world in auction houses

Moss Chain

Ownership of assets is secured by Moss Chain, the first AR/VR assets blockchain

P2P Advertising

Mossland creates a new advertising platform based on the convergence of real location-based games with AR technology

Expandable Platform

Virtual assets and their ownership in Mossland could be also transferred to other location based games or services on Moss Chain

White Paper

Want to learn more about the Mossland?


  • 2018 1Q

    Pre ICO
    Main ICO
  • 2018 2Q

    List Moss Coin on Exchange
  • 2018 3Q

    Prototype Building
  • 2018 4Q

    Alpha Build
  • 2019 1Q

    Closed Beta Test
  • 2019 2Q

    Soft Launch
  • 2019 3Q

    Global Launch
    Landmark Presale

Mossland ICO


  • Name

    Moss Coin
  • Symbol

  • Platform

  • Total issue

    500,000,000 MOC
  • Price

    1 MOC = 0.12 USD

Main ICO benefit

Week 1
Week 2
Week 3
Week 4
Benefit 15% 10% 5% 2.5%


Team Members

  • Wooram Son

    CEO, Co-Founder
    • 3D Computer Graphics Expert
    • S/W Engineer, Samsung Electronics
  • Chester Roh

    CSO, Co-Founder
    • Serial Entrepreneur
    • Founder, Inzen (IPO in Korea),
    • Founder, TNC (acquired by Google)
    • Founder, 5Rocks (acquired by Tapjoy)
  • Minuk Kim

    CTO, Co-Founder
    • 3D Computer Graphics Expert
    • S/W Engineer, Pantech
  • Yongjun Hong

    CFO, Co-Founder
    • KICPA
    • CFO, 5Rocks
    • PwC Korea Accountant
  • Sean Oh

    COO, Co-Founder
    • Digital Human Character Expert
    • S/W Engineer, Samsung Electronics
  • Don Lim

    VP of Business Development
    • General Manager, Com2uS USA
    • Advisory Sales Rep., IBM Korea


  • Louis Jinhwa Kim

    Blockchain Advisor
    • Co-founder, Director, Korea Blockchain Association
    • Co-founder, Korbit
    • Director, Tide Institute
    • Author of World 1st Bitcoin Book, 'Next Money Bitcoin(2013)'
  • Jason Han

    Blockchain Advisor
    • CEO, KAKAO Blockchain
    • Co-Founder & Partner/CTO, FuturePlay
    • Founder & CEO, NexR (acquired by KT)
    • Adjunct Professor, KAIST MBA
    • KAIST PhD in P2P and Distributed System
  • Jeffrey Lim

    Startup Advisor
    • 18+ years of experience in startup ecosystem
    • Former Head of Campus Seoul, Google
    • Former venture capitalist at Softbank Ventures
    • Serial Entrepreneur
  • Duhee Lee face

    Duhee Lee

    Startup Advisor
    • Founder LIKELION
    • Founder Kongdoo
    • Google Impact Challenge, First Place (People's Choice)
    • Speaker, 66th UN NGO
  • Vitaly Tkach

    Creative Advisor
    • Creative Director, Wargaming
    • Former Creative Director, Leo Burnett Ukraine
  • Peter Van Dyke

    AR UX & Design Advisor
    • Interactive UX/Production, Apple
    • CSO & Product Head, GTR
    • Production Head, npnf KR/SK Planet
    • Creative Co-Director, Com2uS Korea
  • Sunkwan Kim

    Art Design Advisor
    • Creative Leader at Niantic Labs, Google (Ingress, Pokemon GO)
    • Advisor of Weenu, Art up Seoul
    • Senior Visual Designer, Yahoo Korea
  • Minpyo Hong

    Security Advisor
    • Founder, SEWORKS
    • Founder, SHIFTWORKS (acquired by Infraware)
    • Advised governments on digital security issues for 20+ years
    • Five-time consecutive finalist at DEFCON CTF